Ads ‘position would not influence the conversion rate?
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August 20, 2009, 7:49 am
Filed under: PPC
Filed under: PPC
Hi
According to Chief Economist at Google, Hal Varian, himself, ads’ position would not influence that much your conversion rate. Concretely, where 11 ads are shown on a page result, the conversion rate varies by less than 5% across positions.
This is an astonishing news, especially because it is coming from Google itself… However it would be interesting to run some test ourselves…
http://adwords.blogspot.com/2009/08/conversion-rates-dont-vary-much-with-ad.html
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