Google Goes Behavioural
Google said Wednesday that it will show ads to people based on their habits. This behavioral targeting is designed to make ads more “interesting” according to Google.
They are trialing it on YouTube and partner sites with the aim to branch it across their entire network.
To read more click here; http://www.nma.co.uk/Articles/41821/Google+moves+into+behavioural+targeting+.html
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