Itjbmarketing’s Blog

Hi,

This is a nice tool that pick up automatically the most popular words of you web page and makes a cloud out of it.

Then you can implement this cloud on you page and customise it with different colors, styles, etc.

Find it on www.wordle.net

Hello,

Google has unveiled its next search engine but before launching it for good they have launched a beta version  where users can give a feedback.

The following site enable you to see what are the results for both Google search engines, the current one next to the next one. And apparently we rank better better with the old one for ‘IT graduate jobs’.

http://www.facesaerch.com/caffeine/compare.php?pws=0&q=it+graduate+jobs&compare=1

The question is why?

Hi,

In this article written by Garrett French, one can find some very valuable information about link building, such as which factors are important, how to search for potential inbound links, how to link bait, etc.

http://searchengineland.com/how-to-research-create-and-distribute-highly-linkable-content-22416

Hi

This article covers the recent changes Google have made to recognition of the no follow tag – to eliminate the use of the tag for page rank sculpting purposes.

Interesting read – http://searchenginewatch.com/3633972

Hi All,

I have found a few interesting articles on the SEO front;

1) http://www.seomoz.org/blog/rewriting-the-beginners-guide-part-x-measuring-tracking-success

This article covers measurement of SEO and may provide some useful hints on how we can benchmark SEO outside of our current dashboard.  I think that the performance vs market share is an interesting consideration, one which you might adopt.

2) http://www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow

The second article covers sculpting PageRank and demonstrates how Google has made a change to the impact of nofollow on link juice.

Enjoy.

Bruce Keener run a few tests and brought a couple of tips to optimise your URL in terms of SEO. It is specially useful for blogs. Basically the shorter the URL is, the better it will rank. Also URL will rank better if you avoid including dates in it.

More details here:http://searchengineland.com/a-case-study-in-changing-url-structure-20136

Hi Guys,

There seems to be a lot going on in the land of search innovation. Here is the latest article I found;

http://digitalmarketinglab.com.au/index.php/2009/05/18/searchscape-%e2%80%93-the-latest-innovations-in-search/

Take a look at my article on Kumo – Microsofts new search engine set to launch in the next few weeks.  Interesting developments – they seem to be making advances in semantic search and also have incorporated blended search. 

What is also interesting is the latest Google changes to enable users to filter search results.  Have a look at the rich snippets feature – very interesting indeed.

Universal Search – Are You Ready For It?

Whilst it is not a new concept, it is surprising how little media attention universal search has had in comparison to traditional SEO optimisation techniques.
Have search marketers been missing a trick? The short answer is yes I think they have.
So what is it? Universal search or blended search pulls results from multiple data sources to provide the most relevant results to a user based on their search needs.
At the recent Search Engine Strategies conference in London, it was suggested that 33% of all search results now contain a blended result and this comes as no surprise. Blended results are particularly prevalent in industries where decisions are made with visual aids like that of the travel industry or in situations where instructions are more easily consumed through rich media – such as how do I do the tango – in these situations text descriptions just simply doesn’t cut it.
This alone however doesn’t capture the essence as to why in particular rich media formats are so important within SERPs.
So why else is it important? Firstly it is that blended results present the opportunity to dominate the SERP results. As Google now aggregates content from Maps, Images, Local, Books, News and Video it presents sites with far more opportunity rank on the first page, and not just onsite – but also offsite on sites such as Wiki’s and social media sites. Combine these opportunities and they are far greater than the opportunity than to simply rank in the SERPs through text only optimisation.
What is also more appealing to the end user is results which draw the eye away from text results towards the more visually stimulating content – turning the traditional position=clicks equation upside down. And this isn’t just a theory we have dreamt up. Google has in-fact conducted an eye tracking experiment to prove the changes that universal search is having a major impact on behaviour.

So what does this mean for your SEO strategy? The first step is to re-frame some of your pre-existing thinking. With content portability the web is now about people interacting with your brand on and off your site, thus you should look towards an SEO strategy which sees you dominate SERPS on and offsite. Look at how you can leverage from organisational assets for the benefit of SERPs. For instance do you have images, videos etc that are part of your content strategy – if so how can these be optimised onsite and also used on third sites. Does your PR team distribute news via online PR tools – if so do they feed into Google and Yahoo news results?
As a final note of advice, this is just the beginning. Universal search will become an even bigger phenomenon as Google and other engines start to test the ability to read videos through voice recognition software thus the true explosion in this arena is yet to be seen. So start to prepare for it now.

Original Source: www.digitalmarketinglab.com.au/digital-blog

For years, for the purposes of SEO, webmasters have had to compensate for the search engines’ inability to index dynamic (database driven) web sites. Most large websites, such as online shops and blogs, serve up content based on queries on their database using dynamic URLs. Many such sites have had to implement mod rewrites on the URLs to overcome the problems.

Apparently, according to Google, the rewriting of dynamic URLs into static URLs could soon become a thing of the past, with them advising webmasters to avoid reformatting dynamic URLs to make them look static. A recent post on Google’s Webmaster Central Blog dispelled the myth that dynamic URLs cannot be crawled.

Google suggested it may have had difficulty handling dynamic URLs in the past, but said it had made progress in the areas of analysing URL parameters and ranking of dynamic content.

Interestingly, and a lot more worrying, Google warned webmasters that if they tried to make their URLs look static, they could be giving the Googlebot problems and thereby doing more harm than good.

The warning from Google isn’t exactly helpful, since the “work around” on Google’s inefficiencies has been in place on many sites and for a long time. Does this mean mod rewriting has to be taken down to rank in the future? Like always the best policy will be to continue until a problem occurs – then fix the problem.