Itjbmarketing’s Blog

Add a string to your SEM bow with “Feed Placements” by jbenomore
February 9, 2009, 12:46 pm
Filed under: 1, Digital Strategy
Hi guys

I conducted some research about feed placement on Google, in order to find out whether it could be profitable for our business.

1. Firstly, what is a feed?

A feed is a format that allows your content to be delivered (and subscribed to) on the web, often as headlines, summaries or articles. Users subscribe to feeds, often through a feed aggregator such as Bloglines or FeedDemon, which gives them access to all desired feeds in one location. This allows users to preview your content wherever they go, making it easier for them to find out what’s new on your site and reminding them to come back..


2. How to advertise with feeds on the Google content network?

AdSense for feeds allows web publishers to earn by placing targeted Google ads in their feeds. AdSense for feeds works the way the rest of the AdSense program works: by delivering ads that are relevant to your content and your readers.Like other AdSense ads, feed ads can be paid in two ways: by click, or by impression. Feed ads can also be targeted in two ways.

  • contextually targeted to the content in your feed
  • targeted by advertisers to your specific feed when you set up an ad placement

You can control the frequency, appearance, and positioning of Google ads in your feeds. The ad size is automatically determined based on where your feed is appearing.

3. How to implement your feed in Google?

Unlike other AdSense products, AdSense for feeds doesn’t require you to paste code into your feed in order to display ads in your fees. Instead, you give us a feed, we automatically insert the ad code and gather analytics, and then we give you a new Google-powered feed to promote on your site.If you were a FeedBurner publisher previously, contact FeedBurner to first have your feeds imported into your Google Account. Once you receive confirmation that that process has been completed, follow the steps below to add Google ads to your feeds.

If you’re new to feed advertising with Google or Feedburner, follow these steps to add Google ads to your feeds.

  1. Sign in to your AdSense account.
  2. On the AdSense Setup tab, choose AdSense for feeds as the product.
  3. Your feed unit will be automatically named and properly sized for your feed.
  4. Set your your ad type, frequency, post length, position, and colors.
  5. Add a channel, and mark it targetable by advertisers. We recommend this to increase visibility of your ad space.
  6. Choose a feed (or feeds) in which you want feed ads to be displayed.
  7. If you’ve used feeds in the past, choose one from your list of active feeds that don’t already have a feed unit.
  8. If this is your first time setting up feeds with AdSense or FeedBurner, you’ll need to burn a new feed first. Click the burn a new feed link, then enter your blog or feed URL. Some platforms may present you with a choice of feeds to use as the source; usually picking the Atom feed will work. After providing this information you’ll be given a new URL for your feed which you should promote or redirect to in order to make sure all subscribers are seeing your enhanced feed.
  9. Save your changes, and start using your Google-powered feed, which will start displaying ads very soon.

4. Best Practice & Extra tips

  1. Create a channel for every feed, and mark it as a targetable ad placement so that it can easily be found by advertisers. This is the most effective and most important way to increase your feed visibility and revenue. Writing a thorough description of that feed’s content will also help advertisers find your feed and understand what they’re targeting.
  2. Set the frequency of ads that best matches your content. In general, you want one or two ads to show for each page that a user sees at a time in a standard feed reader, like Google Reader. If you tend to write short posts, we recommend that you space your ads every 2-3 posts. If you write long reviews, or tend to write posts that fill the good part of a page, it’s appropriate to set the frequency to one ad in every post.
  3. Display both text and image ads. Though you have the option to choose just image ads or just text ads, we encourage you to display both to provide variety for your users and increase competition for your ad space.
  4. Include the full content of your feed in your posts. Including more content increases subscribers, which in turn increases the number of impressions you serve into your feed. Though you might think this will reduce clicks to your site, our experience has shown this isn’t always the case. Often, the audience reading your feed is a separate audience from those who visit your site, so we encourage you to monetize your audience of feed readers separately.



    Note that you can only have one ad unit assigned to any feed at any time.




Let’s start now!



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