Itjbmarketing’s Blog


Some SEO tricks by jbenomore
February 9, 2009, 11:27 am
Filed under: 1

Hello everyone.

Always looking for innovations in SEM, I found a couple of things that we might have not developed very far in our SEO strategy.

Firstly, Jennifer Kyrnin gives 95 SEO tricks for for Powerful Search Engine Optimization on About.com. http://webdesign.about.com/od/seo/tp/seo_tips_and_tricks.01.htm.

I picked up 6 of them that I think we could implement or review for our activity:

 

  1. Increase the font size of your keyword phrase
  2. Search engines understand that fonts that are larger than the standard font size on the page indicate text that is more important. Use CSS or the font tag. Apply font size changes to headline tags as well.

    I also read on http://searchengineoptimizationtricks.blogspot.com/ that Google is now giving more importance to Bold text instead of Strong. So make bold your all-important keywords in the content instead of strong.

  3. Format your keyword phrases to stand out
  4. Use <strong> and <em> where appropriate to make your keyword phrases stand out. Search engines can read those tags, and will recognize that text that is emphasized is often more important than the surrounding text.

     

  5. Use your keyword phrase in named anchors
  6. A named anchor (also called a bookmark) is a useful tool for creating navigation within a Web page. But for search engines, it also indicates that the text defined by and following the anchor has more significance. If you use your keyword phrase in some of your named anchors, that will give that text more prominence.

     

  7. Don’t create pages of links
  8. Pages of links are boring both for your customers and for search engines. Most search engines value links that are in context and appear related to the page as a whole. Note, however, that many social networking sites (like Digg and del.icio.us) tend to favor pages that are lists of links, so sometimes it can be advantageous to write them anyway, just don’t expect them to rank high in search engines.

     

  9. Don’t make constant minor changes to content
  10. While you want search engines to see that you update your content, making minor changes (like correcting spelling errors, or changing 10 or 20 characters) implies that you’re just trying to get the updated date changed. This looks like you’re trying to fool the search engines into thinking that you update your pages more than you actually do.

    Do spend time updating your pages, but make the updates substantive.

     

  11. Don’t use robots.txt to ban large portions of your site (AVOID)

In general, using a robots.txt file to keep certain areas of your site off-limits to spiders can be a good idea. But if you ban significant portions of your site (more than half), search engine spiders may mark your site as “forbidden” in general and simply stop spidering your site as often. And if your site is spidered less often, fewer pages will be added to the directory and updated in rank.

Apart of that, I found out interersting suggestions from Matt Cut on http://seotime.wordpress.com/2008/07/06/matt-cutt-shares-five-top-seo-tricks/.

It is a new SEO Trick which consist in registering for free tools. Cutts recommends adding your business to Google’s Local Business center (google.com/local/add).

I am not sure we have done it yet.

Finally, the last trick I found on http://forums.vnunet.com/thread.jspa?threadID=133492&tstart=0, is about to find out which competitors rank higher than you on Google; then type link:www.their-url.com into Yahoo! That will bring up a list of all the sites that link to them. Then you can go and try to get links from the same sites.

 

Cheers

Thomas

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