Itjbmarketing’s Blog

Ads ‘position would not influence the conversion rate? by jbenomore
August 20, 2009, 7:49 am
Filed under: PPC


According to Chief Economist at Google, Hal Varian, himself, ads’ position would not influence that much your conversion rate.  Concretely, where 11 ads are shown on a page result, the conversion rate varies by less than 5% across positions.

This is an astonishing news, especially because it is coming from Google itself… However it would be interesting to run some test ourselves…


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