Itjbmarketing’s Blog

Are people fed up with social media? by jbenomore
June 22, 2009, 7:54 am
Filed under: Advertising, PR & Branding, Social Media & Social Networking


Kim Krause Berg answers to this question which is quite interesting, regarding the rise and the ubiquity of social media, nowadays…


How Twitter makes money by jbenomore
June 9, 2009, 8:08 am
Filed under: Advertising, PR & Branding


You might wonder what kind of advertising plan, Twitter is preparing to make money? But eventually Twitter won’t make money through advertising, but by selling applications instead:

Latest gadget in IT land by tothetop10
April 15, 2009, 11:54 am
Filed under: Advertising, PR & Branding

Hi all,

I came across an article this weekend talking about the latest trend in IT. This gadget is becoming more and more popular replacing the old fashioned business cards.

Simply buy one of these and you can easily exchange details with business partners who own one of these as well.

Maybe a good idea for an incentive? IT people seem to love this!


Branding in an interactive world by itjbmarketing
December 20, 2008, 11:19 pm
Filed under: Advertising, PR & Branding

Yesterday I watched a very intriguing online seminar which I urge the comms team to view.

The challenges that online has bought to the brand management equation is revolutionizing the way marketers must think about the topic.  One quote from the speaker summarises this challenge;

These days people say that a brand is not what a company says it is, it is what google a brand says it is!

This is because Web 2.0 has shifted power of the internet user.  The media now is very immersive – very interactive – participation has risen and people can share it.  The information available allows people to undermine the knowledge of companies, healthcare etc. 

The old model of capturing people and giving them messages will not work in the new world. 

The internet is one large community so the more brands can do to get people to share and connect with each other the better off they will be.  

And if the challenges of brand management were not already difficult the expects say that the future of this trend is going to be magnified 1000 times.

These are some of the snippets to get you thinking about the task ahead of us!

The presentation is called How people value brands in an interactive world. Its on the internet world site under Tuesday presentations.  Enjoy!

6 experts’ predictions for 2009 by socialbutterfly09
December 11, 2008, 5:29 pm
Filed under: Advertising, PR & Branding

What brands will be hot in 2009 and why?
Jarvis Coffin: Food brands will be hot in 2009 as families hunker down in the kitchen to prepare meals at home and avoid the high cost of dining out. Nutrition and convenience both matter, so brands at that intersection that transform simple ingredients into tasty variety (soups, cheeses, spaghetti sauces, etc.) will dominate. Look for traffic and user loyalty to spike on cooking and recipe websites.

Chrysi Philalithes: The Obama brand could continue to be hot in 2009. It was the marketing brand of 2008 with its grassroots activity and innovative use of digital. Marketing during a presidency is different from marketing during an election. It will be interesting to see if an Obama administration continues to employ marketing and digital tactics in a way that encourages participatory democracy in America. The financial crisis will also play a role in determining which brands will be hot in 2009. In such economic times, there are a number of types of brands to watch for — with a renewed emphasis on thrift and value, a spotlight will be placed on brands such as Target. “Must have” brands such as Apple will also continue to be leaders. It’s the brands in the middle that will feel the squeeze more so than price-conscious brands such as Target or “must have” brands such as Apple. With consumers tightening their purse-strings, they are going to make sure that every cent they spend counts. Taking price parity as a given, brands that, when purchased, also help a social cause will increase in prominence in 2009; in particular, Product (RED) that helps tackle HIV/AIDS in Africa.

Which brands will make the best use of new media and how?
Coffin: Amazon and TiVo, as a result of their partnership in 2009 that makes it possible for consumers to buy products they may see on TV through their TiVo remote.

Chas Edwards: The ones that stop thinking like brands and start thinking like publishers. Two examples of brands that are on the right track are American Express and Asus.

What will be the biggest shakeup on the brand side for 2009?
Coffin: Investment and commercial banks left standing will turn to the internet to engage consumers in conversations about trust. “Big and rich” is out as a compelling brand value message among financial companies. The new spokespeople for financial companies will be their CEOs, who will be called upon to personalize the banking and investment business again. Banking is about neighborhoods again in ’09, not global reach.

Tom Hespos: The biggest shakeups will be on the brands where traditional media just can’t cut it anymore. For example, brands with young audiences will see that they can’t rely on TV as much anymore because more of their audience is online and on mobile devices. If they haven’t figured out how to leverage digital by this point, they’re going to see diminishing returns on media spends a lot sooner than they might have in previous years. This will lead to shakeups if executive management doesn’t see a clear path to defined roles for digital media.