Itjbmarketing’s Blog

Ads ‘position would not influence the conversion rate? by jbenomore
August 20, 2009, 7:49 am
Filed under: PPC


According to Chief Economist at Google, Hal Varian, himself, ads’ position would not influence that much your conversion rate.  Concretely, where 11 ads are shown on a page result, the conversion rate varies by less than 5% across positions.

This is an astonishing news, especially because it is coming from Google itself… However it would be interesting to run some test ourselves…


Google trademark policy by jbenomore
May 26, 2009, 9:18 am
Filed under: 1, PPC | Tags: ,


As you may know, Google trademark policy is very complicated. It can vary depending on the country, for instance.

This is the latest update, available on ‘web marketing secrets’ :,bd59bmhJ